Blog — jewellery activation RSS

Two Cities. Two Days. One Unforgettable Beauty Activation. We recently partnered with Inde Wild, the powerhouse skincare brand led by Diipa Khosla, to bring a charm bar activation to two of the UK’s hottest beauty destinations, Birmingham and London. From custom jewellery moments to a fully branded, in-store experience (with Diipa herself attending!), this beauty brand activation was all about connection, creativity, and community. Why Our Charm Bar Was the Perfect Match for your brand Skincare is personal, and so is jewellery. That’s why the charm bar experience made the perfect addition for your event. Guests can create bespoke accessories with hand-picked charms, making their visit memorable long after the skincare goodies were gone. The highlight of this event? Diipa...

This summer, something magical happened at Superdrug stores in Manchester and Glasgow,  and we were there to bring the sparkle.  In collaboration with Smuuti Skin, a skincare brand known for its playful and innovative approach, we hosted a brand activation like no other. Our mission? To turn their cult-favourite lip balms into statement accessories — and the result? The now-viral lip balm chains that everyone’s talking about in 2025. As part of Superdrug’s Playground experience, we set up our signature charm bar, giving visitors the chance to design their own lip balm chains — totally customizable, full of colour, and undeniably fun. What Made This Activation So Special? From the moment we arrived in Manchester and Glasgow, the energy was...