This summer, something magical happened at Superdrug stores in Manchester and Glasgow, and we were there to bring the sparkle.
In collaboration with Smuuti Skin, a skincare brand known for its playful and innovative approach, we hosted a brand activation like no other. Our mission? To turn their cult-favourite lip balms into statement accessories — and the result? The now-viral lip balm chains that everyone’s talking about in 2025.
As part of Superdrug’s Playground experience, we set up our signature charm bar, giving visitors the chance to design their own lip balm chains — totally customizable, full of colour, and undeniably fun.
What Made This Activation So Special?
From the moment we arrived in Manchester and Glasgow, the energy was electric. Shoppers were drawn to our vibrant setup, where they could choose from dozens of trendy charms, beads, and statement links to create their own lip balm accessories.
Not only did this elevate the product itself , turning a simple lip balm into a wearable fashion piece it also gave customers a moment of joy, creativity, and personal connection with the brand.
The Lip Balm Chain Trend Is Here to Stay
Lip balm chains are officially the must-have beauty accessory of 2025. Lightweight, cute, and functional, they’re the perfect example of how beauty and fashion are merging in exciting new ways.
This trend is especially powerful when used in experiential marketing. Our charm bar experience created long-lasting impressions for everyone who participated — and made Smuuti Skin stand out in a crowded market.
Why It Worked: The Power of Experiential Brand Activation
Today’s consumers want more than a product , they want a luxury moment, a memory, and a story to share. That’s exactly what we delivered.
This Smuuti Skin brand activation ticked every box for success:
- 💄 A trendy concept (hello, lip balm chains!)
- 💫 A custom experience that guests could proudly wear and share (it was mad how much content the influencers created)
- 📸 Social media-ready setups that encouraged instant content
- 💖 A personal, human touch through the live charm bar experience
Looking for a Trendy Brand Activation for Your Product in 2025?
Whether you're launching a beauty product, celebrating a campaign, or refreshing your retail experience — charm bars and accessory activations are a creative way to connect with your audience.
We’ve helped brands like Smuuti Skin turn their vision into unforgettable moments. Ready to plan your own?
📩 Get in touch to bring a charm bar to your next brand activation, pop-up, or product launch.