Blog — charm bar RSS




Luxury Anklet Bar Activation with Essie: Summer Vibes at a Premium London Venue

Creating Summer Magic: The Essie Anklet Bar Activation in London There’s nothing quite like the energy of a summer event in London — especially when it’s set in a premium venue, surrounded by 250 beautiful guests, and filled with fun, fashionable details. We recently had the pleasure of partnering with Essie, the iconic nail polish brand, to bring their summer activation vision to life with a bespoke anklet bar, that perfectly matched Essie’s vibrant, sun-kissed aesthetic. Anklets, Summer Vibes & A Premium London Setting Our anklet bar was the heart of the event, a place where guests could customise their own anklets, choosing from different chain colours an exclusive selection of charms and colourful beads inspired by the best of...

Continue reading



Beauty Brand Activation UK: Inde Wild x Charm Bar Experience in Birmingham & London

Two Cities. Two Days. One Unforgettable Beauty Activation. We recently partnered with Inde Wild, the powerhouse skincare brand led by Diipa Khosla, to bring a charm bar activation to two of the UK’s hottest beauty destinations, Birmingham and London. From custom jewellery moments to a fully branded, in-store experience (with Diipa herself attending!), this beauty brand activation was all about connection, creativity, and community. Why Our Charm Bar Was the Perfect Match for your brand Skincare is personal, and so is jewellery. That’s why the charm bar experience made the perfect addition for your event. Guests can create bespoke accessories with hand-picked charms, making their visit memorable long after the skincare goodies were gone. The highlight of this event? Diipa...

Continue reading



Behind the Scenes of Our Smuuti Skin Brand Activation: The Lip Balm Chains Everyone’s Talking About in 2025

This summer, something magical happened at Superdrug stores in Manchester and Glasgow,  and we were there to bring the sparkle.  In collaboration with Smuuti Skin, a skincare brand known for its playful and innovative approach, we hosted a brand activation like no other. Our mission? To turn their cult-favourite lip balms into statement accessories — and the result? The now-viral lip balm chains that everyone’s talking about in 2025. As part of Superdrug’s Playground experience, we set up our signature charm bar, giving visitors the chance to design their own lip balm chains — totally customizable, full of colour, and undeniably fun. What Made This Activation So Special? From the moment we arrived in Manchester and Glasgow, the energy was...

Continue reading



Item is added to cart
Item is added to cart