Puzzle Designs joined Superdrug Presents 2025 with our Charm Bar live activation, offering beauty fans the chance to create their own lip mask chains in collaboration with Smuuti Skin. With 90 charms to choose from, guests designed personalised accessories that were as stylish as they were unique.
This summer, something magical happened at Superdrug stores in Manchester and Glasgow, and we were there to bring the sparkle. In collaboration with Smuuti Skin, a skincare brand known for its playful and innovative approach, we hosted a brand activation like no other. Our mission? To turn their cult-favourite lip balms into statement accessories — and the result? The now-viral lip balm chains that everyone’s talking about in 2025. As part of Superdrug’s Playground experience, we set up our signature charm bar, giving visitors the chance to design their own lip balm chains — totally customizable, full of colour, and undeniably fun. What Made This Activation So Special? From the moment we arrived in Manchester and Glasgow, the energy was...
