Puzzle Designs joined Superdrug Presents 2025 with our Charm Bar live activation, offering beauty fans the chance to create their own lip mask chains in collaboration with Smuuti Skin. With 90 charms to choose from, guests designed personalised accessories that were as stylish as they were unique.
Two Cities. Two Days. One Unforgettable Beauty Activation. We recently partnered with Inde Wild, the powerhouse skincare brand led by Diipa Khosla, to bring a charm bar activation to two of the UK’s hottest beauty destinations, Birmingham and London. From custom jewellery moments to a fully branded, in-store experience (with Diipa herself attending!), this beauty brand activation was all about connection, creativity, and community. Why Our Charm Bar Was the Perfect Match for your brand Skincare is personal, and so is jewellery. That’s why the charm bar experience made the perfect addition for your event. Guests can create bespoke accessories with hand-picked charms, making their visit memorable long after the skincare goodies were gone. The highlight of this event? Diipa...
