Behind the Scenes of Our Smuuti Skin Brand Activation: The Lip Balm Chains Everyone’s Talking About in 2025
This summer, something magical happened at Superdrug stores in Manchester and Glasgow, and we were there to bring the sparkle. In collaboration with Smuuti Skin, a skincare brand known for its playful and innovative approach, we hosted a brand activation like no other. Our mission? To turn their cult-favourite lip balms into statement accessories — and the result? The now-viral lip balm chains that everyone’s talking about in 2025. As part of Superdrug’s Playground experience, we set up our signature charm bar, giving visitors the chance to design their own lip balm chains — totally customizable, full of colour, and undeniably fun. What Made This Activation So Special? From the moment we arrived in Manchester and Glasgow, the energy was...