Different generations. One creative experience.

For Freshers Day in Portsmouth, we teamed up with Adidas at Gunwharf Quays to bring our Maxi Letter Keyring Bar to life as part of an interactive in-store activation.

The concept? A personalised gift with purchase experience where customers could create their own statement keyrings using colourful cords and oversized letters.

A Brand Experience for Everyone

What made this activation so special wasn't just the keyrings. It was the people creating them.

We had students, guys, older shoppers and young girls all getting involved, choosing their favourite colours and personalising their own accessories.

And that was our favourite part of the day.

Seeing completely different generations enjoying the same creative experience reminded us why we love what we do.

More Than Just a Keyring

For Adidas, our Maxi Letter Keyring Bar added an interactive element to the shopping experience, turning a simple gift with purchase into a personalised keepsake.

It's exactly what we believe great experiential retail activations should do: bring people together, encourage creativity and give customers something memorable to take home.

At Puzzle Designs, we create bespoke in-store brand activations, personalised gifting experiences and interactive customisation stations for brands across the UK.

Planning your next retail activation? Let's create something your customers will remember, contact us here.