Hire a Charm Bar in London – Lip Balm Chain Activation with Inde Wild at Sephora
As seen at Sephora London, our charm bar lets guests design their own lip balm chains – available to hire for events UK-wide.
This month, something charming happened in London — quite literally! I had the absolute joy of teaming up with the incredible beauty brand Inde Will to bring our charm bar experience to life in Sephora London White City. Together, we created a playful and interactive brand activation where customers designed their own lip balm chains with charms, and honestly, the results were as cute as they were creative.
A Fresh Twist on Beauty Accessories
If you haven’t seen a lip balm chain before, imagine this: a stylish little chain that clips onto your bag or keys, complete with a mini lip balm — then we add custom charms to make it 100% you. It's functional, fun, and a serious conversation starter.
It was amazing to see everyone — from first-time charm lovers to longtime jewellery fans — light up when their custom piece came together.
Why Charm Bars Are the Ultimate Brand Activation Tool
Events like this go way beyond pretty accessories. They’re powerful brand activations that create unforgettable experiences. Our hire-a-charm-bar service is perfect for:
- Retail launches
- Corporate events
- Private parties
- Influencer gatherings
- In-store activations
Every charm bar session is interactive, customizable, and guaranteed to drive social media engagement and customer connection.
Want to hire a Charm Bar?
If you’re a brand looking to create buzz with a unique, hands-on experience, you can now hire a charm bar for your next event. We offer packages for all group sizes and can create charms that reflect your brand, product, or theme.
Whether it's a high-street retailer like Sephora or a niche brand looking to make a splash, the charm bar is your go-to activation. From lip balm chains to bracelets and keychains — the options are endless. Just click here and fill the form, let's work together and make the magic happen!