Custom Charm Bar & Live Engraving Activation Nike X NBA Athlete House

We were invited by Nike to create a premium brand activation for the NBA Athlete House, where we designed and produced exclusive custom charms created specifically for the athletes.

This activation brought together high-performance athletes including William Saliba, Maya Le Tissier, Veerle Buurman, Kobbie Mainoo and Lauren James, offering them a VIP, hands-on jewellery experience.

At the heart of the activation was our new live engraving service, where athletes could personalise their pieces in real time, transforming each charm into a meaningful, one-of-a-kind keepsake.
Every detail was intentionally designed to feel luxury, elevated and experiential, aligning seamlessly with Nike’s brand DNA.

We curated a bespoke charm bar, featuring:

• Custom-designed Nike charms

• Live engraving on-site

• Premium chains & charms

• Custom bags and luxury presentation boxes

This wasn’t just merchandising, it was storytelling through design, creating emotional connection, shareable moments and organic content.

If you’re a PR agency, brand or marketing team looking to create a luxury, custom activation that people actually talk about, this is what we do. 

Work With Us on Your Next Brand Activation here